History of Internet Advertising and Rising of GPT

Pay-To-Surf

Year 1999 probably is the real starting point of internet advertising. If you remember or know a company named AllAdvantage, they are a bright example of pay-to-surf Company which change many people's daily routine. I remember many of my friends (me included) installed an Advertising bar in their desktop, we all got paid viewing the ad bar while we were online and surfing the net. Alladvantage burn through their cash very quick and shut down when technology bubble burst.

Pay-Per-Click

Pay per click (PPC) is a model used on search engines, advertising networks, and content websites, where advertisers only pay when a user actually clicks on an advertisement to visit the advertisers' website. Publisher in turn only got paid when the reader actually click the Ad and open up advertisers’ web pages. Both Google and Yahoo make heavy use this model.

Google Adword and Adsense is a perfect example. Advertisers bid on keyword phrases related to their target market. When a user types a keyword query matching an advertiser's keyword list, the advertisements may appear very closely to "natural" or organic results on search engine results pages.

Other variation like Pay-Per-Action, Pay-Per-Delivery, we put them in the same category. The later has not caught much traction as PPC.

GPT IFW

When we going into 2007, the situation changed, corporations with hefty advertising budget don't know where to utilize their money. Tivo has the capacity to skipping through the commercials all together. Satellite radio is offering commercials free programs. Do-not-call basically put corporation into huge risk to make cold call to any people directly. Younger generation doesn’t read as much news paper as their parent. All these traditional means of advertising is very slowly vanish.

Only one place, advertising is rising and rising faster, internet. Compare to traditional means, internet has demonstrated it can capture target audiences attention better. "Got-Paid-to" is the newest trend in internet adverting. I have a few people saying they feel guilty get the money and run. I think the angle you look at it you should understand this is advertising. Do you feel guilty that you don't buy a domain from Goddy while they are paying millions dollars in Super Ball commercial? By the way, I can image a few years down the road, the TV station will slice the millions they get from company and send a small piece to you because you watching their commercial. You text message some number during the commercial, the station will deposit $5 into your account.